Most retailers who sell products online don’t do this, but by including upsells and cross-sells in the routine e-mails you send out to customers who just purchased a product/service from you, you’re likely to dramatically increase your overall transaction by an additional 20%.
So instead of just sending a typical receipt, ask your customers to buy something else… Point blank!
On average, Experian Marketing Services discovered receipts that included a related or relevant product or service, had a 20% higher transaction value than those that didn’t include the upsell or cross-sell.
After comparing 1,800 orders, ship and return/exchange confirmations with promotional emails sent between March 2009 and February 2010, Experian found that customers engage with ‘promo receipts’ at a much higher rate than they do with promotional and branding-focused campaigns.
Perhaps this happens because the customer already knows you, like you and trust you enough to take your advice on the upsell / cross-sell!
My advise to you… Start upselling and cross-selling today, do not delay!
We have a way with words and if you need any assistance in crafting upsell or cross-selling messages that’ll get you a high response rate, do not hesitate to contact us today!
Make sure to check out our upcoming Internet marketing workshops and classes!
